Medical marijuana is currently used by thousands of Canadians for a wide range of conditions. People choose medical marijuana over other medications because it is considered a safe and effective alternative for treating many disorders, without the adverse side effects of some pharmaceutical products. Lets Be Blunt is a new dispensary that was deemed eligible to receive a medical marijuana licence under Health Canada’s Access to Cannabis for Medical Purposes Regulation (ACMPR). 

The goal was to create a logo that stands out, and capture their energetic and new age feel. I went with a simple colour scheme while also giving them an illustrative mascot that they can use to promote their brand. For the typography it was all custom made giving them the unique new age feel. 

Logo DESIGN