Heavy Water is a handcrafted, higher definition of vodka. Made from the finest Scandinavian winter wheat and the purest Swedish water, it’s truly artisanal vodka. For this school project we had to redesign this brand and create a  full campaign focusing on targeting the Y generation. 

I created a mystery woman figure that is present throughout the campaign which brings an interesting and fun approach to vodka. I came up with a bus ad and a live event using the mysterious body painted model to draw in the consumers attention by driving around in a party bus which would take them to the event. 

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