The goal of Welcome Home was to create a banner that was eye catching and that gave an environment of a free open and safe space. Using a wide mountain range the feeling of fresh air and open space is visualized on the banner. Placing a 3 tone blue filter over the image giving a unique but calming atmosphere, while the text of Welcome Home gives everyone that passes by a safe and secure feeling. This design also properly tilts the company logo to the side so that it will stand in the correct position while the banner is standing

Branding